Kicked off 2008 with Limited Editions for a few bike shops

I kicked off 2008 with some custom hats for a few bike shops. The Freewheel on Hayes in San Francisco, King Kog in Brooklyn & No Brakes Atlanta were on board. TFW, KK & NBA were all cool folks & pleasures to work with.

Chuey Brand Blog

Chuey Brand is a lifestyle brand that delivers apparel and products that are instant classics. The Brand is inspired by the urban environment and blends fashion and function to help you do what you love and love what you do in style.

Chuey Brand got its start in San Francisco in 2005 after I picked up a needle and thread and hand sewed a cycling cap for myself made from fabric from an old Pendleton wool shirt.

The Brand gets its name from one of my nicknames derived from my first name, Kachusha.