Chuey Brand is a lifestyle brand that delivers apparel and products that are instant classics. The Brand is inspired by the urban environment and blends fashion and function to help you do what you love and love what you do in style.Chuey Brand got its start in San Francisco in 2005 after I picked up a needle and thread and hand sewed a cycling cap for myself made from fabric from an old Pendleton wool shirt.
The Brand gets its name from one of my nicknames derived from my first name, Kachusha.
